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Friday, August 12, 2011

Online, Spelling Counts

We all know the "grammar nazis" can be a pain, but it turns out they may be right on the money. According to some experts, misspellings on websites can cut profits in half. This includes "TXT Speak," even when used ironically. According to some statistics, nearly 50% of professionals are concerned about the level of grammar and spelling skills their employees possess, and a significant number of them have sent employees to remedial training in these areas.

Visitors use misspelled words and informal, or improper, grammar as warnings of possible scam sites. With the proliferation of hacking, phishing, and ID theft these days, these indicators alone can be enough to turn visitors away from a website altogether.

One entrepreneur found sales doubled after a single misspelling was corrected.

© C Harris Lynn, 2011

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