According to the Nielsen Three Screen Report, some 60% of all Web users say they use the Web while watching TV at least once a month. This directly refutes industry concerns that the Web is "killing" traditional TV viewing - in fact, if the statistics are correct, simultaneous TV viewing and Web use is actually up 35% over 2008. Web users watch TV while online an average of 3.5 hours per month.
The Three Screen also found that DVRs are present in some 35% of all households, with viewers ages 25 to 34-years watching two hours of "time-shifted" TV per week (via DVRs). Mobile TV-viewing is also up nearly 60%, from 11.2 million in 2008 to an estimated 17.6 million in 2009. This increase is attributed to the explosion of smartphones.
I canceled my satellite one year ago next month; my TV-viewing entertainment now comes from Netflix, TNT.tv, Fancast, Shoutcast (via Winamp), and Hulu. Unfortunately, due to my location, I can only get PBS, ABC, and FOX over the airwaves. Not only do I save over $50 per month this way, I don't need a DVR.
© C Harris Lynn, 2010
A worm's-eye view of the Web.
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