The newest "hip" thing appears to be custom usb drives - and with good reason. This month's Wired has a short feature on them, in fact, offering their suggestions for several bands' albums. This is just one idea for how to use custom USB drives, but a really great one (if you have, or manage, a band). While this is obviously a great way to increase awareness of your company's branding, it is also a cool way to organize your USB drives!
Check out the many designs available to you, many starting at under $5.00!