Netflix has entered a deal with Warner Brothers studios which delays WB's new release rentals for 28 days. The move is meant to help the company sell more units before they become available for renting. The movie industry has seen a dramatic drop in DVD sales the last few years, but 2009 was the most profitable year in history for theater ticket sales. Netflix has noted they are looking to enter similar agreements with other major studios.
The upside to this, for viewers, is that Netflix will receive price-breaks on Warner Brothers movies and TV properties and will be able to stream more of these online through users' "Instant Queue."
© C Harris Lynn, 2010
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