Yes, Pepsi Max and CBS are the first advertisers to try the bizarrely backward marketing idea of inserting video into print. No, really: the video devices are made from cardboard and contain both speakers and a slimline screen! Those who have seen it say it makes the magazine uncomfortable and takes several seconds to load, but a spokesperson for Pepsi said the company called it "an extraordinary way to refresh how we interact with consumers."
The screen is the size of a mobile phone's and contains rechargeable batteries. It can contain approximately 40 minutes of footage. While neither advertiser is talking about the actual cost, the firm which makes the embedded video player said the cost was probably around $20 per unit.
The video embed is in the new Entertainment Weekly.
© C Harris Lynn, 2009
A worm's-eye view of the Web.
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